Data Team as a Service
Your data team. Without having to build one.
Many membership organisations know what they want to achieve with their data and reporting.
The challenge is having the time, capacity and specialist skills to deliver it.
Recruiting an internal data team isn't realistic for every organisation. And one person rarely provides all the expertise needed across reporting, Power BI, data quality, analytics, CRM data and member engagement.
Memberlytics becomes an extension of your team, giving you ongoing access to specialist data expertise when you need it.
We're the data experts, so you don't have to be.
Is your organisations facing any of these challenges?
You know what reporting you need but lack the skills or capacity to deliver it
Power BI and reporting rely on one person internally
Teams spend too much time manually producing reports
You have data questions but nobody with the time or expertise to answer them
Your reporting requirements continually evolve
Data-quality issues are identified but don't get resolved
You need occasional specialist Power BI, CRM or analytics expertise
You've invested in reporting but need ongoing support and development
Recruiting a dedicated data analyst or team isn't practical
Your organisation wants to become more data-driven but lacks internal capability
If any of these sound familiar, you may not need to recruit a data team. You may simply need access to one.
What is Data Team as a Service?
Data Team as a Service gives your organisation ongoing access to Memberlytics' data, reporting and analytics expertise for a predictable monthly cost.
Think of us as your outsourced data team.
We work alongside your existing membership, marketing, finance, digital, IT and leadership teams to help turn data requirements into practical solutions.
Rather than recruiting multiple specialist roles, you gain access to expertise across data, analytics and reporting from a team that already understands the membership sector.
And because we get to know your organisation, systems and data over time, we can provide continuity rather than starting from scratch every time you need help.
How We Support Your Team
Power BI & Reporting
Build new dashboards, develop existing reports, create new measures and KPIs, automate reporting and help your teams get more from Power BI.
Data Analysis & Insight
We Have a question your data should be able to answer?
We help analyse your data to identify trends, patterns and opportunities across membership, retention, engagement, income, events and organisational performance.
Data Quality
Identify and resolve issues with completeness, consistency, duplication and data structure, helping maintain confidence in the information your organisation relies upon.
Member Engagement
Bring together member activity from different sources to better understand how members engage, identify changes in behaviour and uncover opportunities to improve retention and member value.
CRM & Membership Data
Support with extracting, structuring, analysing and improving data held within your CRM and wider membership systems.
Data Advice & Expertise
Not sure how to approach a problem?
Use us as your data sounding board. We can help define KPIs, assess new reporting requirements, advise on data structure, review proposed solutions and translate technical complexity into practical decisions.
What You Could Ask Your Memberlytics Data Team:
“The CEO wants a dashboard showing these five KPIs. Can you build it?”
“Can you tell us whether members who attend events are more likely to renew?”
"We've launched a new member benefit. Can you help us understand who's using it?"
"Our Board has asked for a new KPI. How should we measure it?"
“Our membership figures don't match between two reports. Can you find out why?”
“We're spending hours producing this spreadsheet every month. Can you automate it?”
"We've changed something in our CRM and it's affected our Power BI reports. Can you fix it?"
"We want to understand which members are becoming disengaged. Where do we start?"
Whatever the question, you have data experts on hand to help you answer it.
More Than Technical Support
We're not just here when something breaks.
Our aim is to continuously help your organisation get more value from its data.
As we become part of your extended team, we develop an understanding of your systems, reporting requirements, strategic objectives and membership model.
That means we can help you identify opportunities for improvement rather than simply responding to requests.
We can help:
Reduce manual reporting.
Improve data quality.
Develop better management information.
Understand member behaviour.
Identify reporting gaps.
Improve existing dashboards.
Answer new business questions.
Build internal data capability.
Prioritise future data investment.
The goal is simple: make data easier for your organisation to use.
Flexible Support to Match Your Organisation
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For organisations that need occasional specialist expertise.
Access to Memberlytics for reporting, Power BI, data analysis, data-quality issues and general data support.
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For organisations with regular reporting and analytics requirements.
Power BI dashboards are only effective when the data, KPIs and reporting definitions behind them are clear. A data strategy ensures reporting is built on trusted foundations.
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For organisations looking for an outsourced data function.
A deeper partnership providing significant ongoing capacity across reporting, analytics, data quality, member insight and continuous improvement.
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Every membership organisation is different. We can tailor the level of support around your systems, internal capabilities and priorities.
Contact us to talk about your requirements.
How it Works
1) Understand Your Organisation
We start by understanding your organisation, systems, data landscape, existing reporting, priorities and internal capabilities.
Together, we identify the immediate reporting and data requirements and agree where our support can deliver the greatest value.
2) Establish Your Priorities
3) Become Part of Your Team
You'll have ongoing access to Memberlytics specialists who understand your environment and can work directly with your internal teams.
We work through agreed priorities while helping identify opportunities to improve reporting, data quality, analytics and processes.
4) Deliver & Improve
5) Review & Prioritise
Regular reviews ensure available capacity remains focused on the activities that provide the greatest value to your organisation.
Who Is This Service For?
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You have growing data and reporting requirements but can't justify building a specialist internal data function.
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Your team understands the organisation and knows what it wants to achieve but lacks specialist Power BI, analytics or data expertise.
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Your reporting or data knowledge sits with one individual, creating capacity constraints and organisational risk.
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You've implemented Power BI, a new CRM or other reporting capability and need ongoing expertise to maintain, develop and maximise its value.
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You want data to play a greater role in decision-making but need practical support to turn that ambition into reality.
Why Memberlytics?
Data expertise. Membership expertise.
A generic outsourced data team still needs to understand your organisation.
We already understand membership.
Member records. Organisational memberships. Subscriptions. Renewals. Events. Learning. CPD. Engagement. Communities. Member benefits. Acquisition. Retention. Income.
That means we can spend less time learning how membership organisations work and more time helping you get value from your data.
Key Benefits
Specialist data expertise without building an internal team
Membership sector knowledge
Flexible access to multiple data skillsets
Predictable monthly cost
Continuity and knowledge of your organisation
Power BI and reporting expertise
Data quality and CRM data support
Member engagement analytics
Reduced reliance on individual employees
Continuous improvement rather than one-off projects
Clear, jargon-free advice
An extension of your existing team
Your Data Team. When You Need It.
You don't necessarily need to recruit a data analyst.
You need access to data expertise.
Whether you need a dashboard built, a reporting problem solved, member behaviour analysed or simply somebody who knows how to turn a data requirement into a practical solution, Memberlytics can become the data expertise behind your team.
We're the data experts, so you don't have to be.