Having a CRM, dashboards and lots of member data doesn’t necessarily make you data driven. The real question is whether that data is helping you understand your members and make better decisions. We look at what it really means to be data informed, from measuring engagement to understanding what happens in those crucial first 30 days of membership.

Learn how Memberlytics partnered with Mintel to design and implement a connected marketing attribution dashboard using Dynamics 365, Microsoft Fabric, and Power BI. Discover how unifying sales and marketing data enabled Mintel to accurately measure marketing-influenced pipeline, track commercial performance against annual targets, and demonstrate revenue impact across global markets.

Many membership organisations know what they want to achieve with data but lack the internal skills or capacity to deliver it. We explore why outsourcing data expertise could provide a practical alternative to building an internal team, and introduce Memberlytics' new Data Team as a Service.

A new CRM can be one of the biggest investments a membership organisation makes. But even the best technology can struggle to deliver its expected benefits if the data underneath it isn't fit for purpose. We look at why data quality matters, what to consider before migration, and how to avoid simply moving old data problems into a shiny new system.

Discover how World Commerce & Contracting transformed HubSpot into a connected membership, marketing and commercial CRM by integrating membership, engagement, events, learning and commercial data. The result: better segmentation, more personalised communications, stronger retention opportunities and a shared view of members and organisational relationships.